"Athlon"
Athlon comes from the Ancient Greek ἆθλον (athlon), meaning "(sport) contest", or "prize of a contest", or "place of a contest; arena". Athlon Entertainment is the true evolution of the “sport” of boxing. Athlon is a brand of boxing that features more knockouts to appeal to a younger demographic, a demographic that has grown up as fans of fast-finishing MMA fights. It’s Athlon’s goal to brand its style of boxing as “Sweet Violence or Cus D’amato’s famous phrase: “Bad Intentions” as opposed to “Sweet Science.” Athlon promotes events that have a closer resemblance to the entertainment of a major concert rather than a traditional boxing match. Join us for the “Athlon” experience!
ABOUT
Joe Kelly
Joe Kelly has been promoting boxing and mixed martial arts events since the age of 24. A promoter with over 20 years experience, Mr. Kelly has promoted televised events for Showtime, HBO, ESPN, Fox Sports Net, CBS Sports Network, AXS TV, HDNet, Triller Fight Club, and FITE TV. Kelly’s accolades include being the youngest promoter to promote a show with ESPN and SHOWTIME. Kelly was also the first promoter to promote an International Show for ESPN as he took ESPN Wednesday Night Fights to Nassau, Bahamas.
Joe Kelly also managed the historic Memorial Hall in Kansas City for four years for the Unified Government of Wyandotte County, a 3,500 seat arena and event space that holds all types of entertainment, meetings, and special events each year.
Joe Kelly holds a Bachelor of Arts Degree from Drake University in Political Science and a Minor in World History. After completing college Kelly went on to get two Master’s in Business Administration Degrees in Entrepreneurship and General Management from the University of Missouri-Kansas City. His work-related experience beyond his own endeavors includes serving as a Vice President/General Manager of Ringside/Combat Sports, Vice President of Live Events for M-1 Global, Executive Director of Operations for Bellator MMA, and Executive Consultant for the World Series of Fighting. Joe Kelly is widely considered one of the best known and most experienced executives in the combative sports universe and has promoted over 300 televised combative sports events worldwide.
Joe Kelly also owned and operated ProteinHouse KC a healthy restaurant concept with multiple locations in Kansas, Missouri, and Iowa. Upon becoming a partner in the brand, he took his knowledge of health and fitness and created all meal prep, catering, and daily special designs and pricing for the entire corporate structure of the Protein House global corporate brand. Kelly also used his expertise as a sports agent and promoter to become the athlete food provider for Sporting Kansas City, Kansas City Chiefs, Kansas City Royals, and KC NWSL.
corporate Partners
Equipment Partner
TITLE BOXING is the authority in the boxing industry! Our passion for boxing is expressed through equipment design, integrity in business, and our overall involvement in the sport.